From the BBA:
Online attorney biographies have huge importance in today’s legal marketplace. More than half of all law firm website traffic goes to attorney bio pages, and surveys show that bios are one of the most important factors to general counsel and other individuals looking for legal representation. In spite of this, very few lawyers put much thought into writing their online bios. All too often, website biographies are generic and out-of-date.
This program will teach attorneys of all experience levels how to craft a perfect professional bio. Whether you are a first-year associate, solo practitioner, or experienced partner, you will learn how to put your best foot forward on your firm’s website and LinkedInThe program will include Dos and Don’ts for online bios, and will feature several examples of how existing profiles can be improved