From the BBA:
The legal profession is rapidly changing. Gone are the days where you make partner first and build a book of business second. The ability to foster relationships and leverage contacts as an associate is critical to showcasing your value to the firm and pushing you forward on the path to partnership. While it may seem that your role as an associate is to do good work and bill hours, there are steps you can take to demonstrate your potential to bring business into your firm, and it all begins with a written plan.
On October 24, the Boston Bar Association will host its annual Brand Yourself Workshop, providing senior associates and new partners with actionable techniques for building a personal brand and strengthening client relationships in the competitive legal market. Attendees will hear from seasoned business development and marketing coaches on key elements of business development—social media and thought leadership, networking, and client development. Individual coaching sessions will also be available throughout the workshop for individuals looking for personalized feedback.